Privacy & Cookies
This page explains what data this site collects when you visit, why, and how to opt out. In short: I use Google Analytics to count visits and see which reports get read. I don't sell data, I don't run advertising, and there's nothing here to buy.
Analytics
The site uses Google Analytics 4 (measurement ID G-LCY0XGGYC4), a service run by Google. It tells me, in aggregate, how many people visit, which pages they read, and roughly where they come from. I use it to understand what's useful and what isn't. That's the only tracking on the site.
Cookies
Google Analytics sets a small number of cookies in your browser so it can tell one visit from another:
_ga— distinguishes visitors; expires about two years after your last visit._ga_<property>— a property-specific version of the same; expires about two years after your last visit._gid— distinguishes visitors over a short window; expires after about 24 hours (used only where Google still serves it).
These are the only cookies the site sets. They don't record your name, and I don't use them for advertising.
What's collected
Through Google Analytics, Google collects:
- your IP address — used by Google to work out your approximate location (city or region level), then truncated; it isn't shown to me;
- the pages you view and how you move through the site;
- your device and browser type;
- an online identifier held in the cookies above.
I never see your IP address or a name — only aggregated reports about visits.
Why I collect it
To measure the audience: how many people read each report, and which sections land. Nothing more. It isn't used for advertising, profiling, or sale.
Who processes it, and where
Google processes this data on my behalf as the analytics provider. Google is a US company and may process the data outside Canada. Google's own handling is governed by its privacy policy at policies.google.com/privacy.
How long it's kept
The cookies expire on the schedule listed above — from about 24 hours up to about two years. Google retains the underlying analytics data for a limited period set on the property, after which older records are deleted automatically.
How to opt out
If you'd rather not be counted:
- set your browser to block or delete cookies — every modern browser allows this;
- install Google's official opt-out add-on at tools.google.com/dlpage/gaoptout, which turns off Google Analytics on every site you visit, not just this one;
- use a browser or extension that blocks trackers.
Opting out doesn't change what you can read here. The whole site stays open either way.
What I don't do
I don't sell or share your data. I don't run advertising. I don't try to identify you personally, and there are no accounts to log into, so nothing ties your visits to a real identity.
Questions
If you have a question about any of this, you can reach me through the channels listed under Follow.
Last updated 17 July 2026. Educational only — not financial advice. Do your own research.