Suncor is reactivated: the name was tracked, then removed from the watchlist, and the latest Stock-Finder run has re-rated it Watchlist, so this is a fresh full report (status flips removed → On-Going). The headline signal upgrades HOLD → BUY at all three horizons: since the last look the shares fell to ~C$76 then bounced with the oil risk-premium to C$82.97 (+1.9%), and on the sector-primary EV/EBITDAX (6.5×) and forward P/E (10.6×) the valuation now clears into the Attractive band against a High-Quality business. The big change is the Underlying Driver: 78 (Strong Tailwind) → 55 (Neutral) — crude has rolled over ~33% from its May peak and sits below a falling 50-day average, so the short-term oil tape is now a live near-term risk, and there is no STRONG-BUY amplification despite the supportive energy-sector macro. Entry conviction is Half-Size (Fundamental path met; Technical not yet). Hard gates and Do-Not-Buy triggers remain clear.
▲ Valuation +4 to 66 (into Attractive) · ▼ Driver −23 to 55 (Tailwind → Neutral) · ▲ Signal HOLD → BUY (S/M/L) · Quality 74 (flat) · Timing 53 → 54 · Status removed → On-Going
Suncor is a fully integrated Canadian energy company built around the Athabasca oil sands. It mines and in-situ produces bitumen, upgrades and refines it, and sells the finished fuel through its own ~1,800-station Petro-Canada retail network — so it earns money across the whole chain, from the barrel in the ground to the pump. That integration is the point: when crude weakness squeezes upstream margins, the refining and retail businesses widen their own margins on cheaper feedstock, which softens the swings a pure producer feels in full. Its oil-sands assets are long-life (decades of reserves) and low-decline, giving it one of the more durable, lower-cost production bases among the large Canadian integrateds. Petro-Canada is a recognised national fuel brand, and the company also runs wind farms and a trading arm alongside the core hydrocarbon business.
Lifecycle & sector: Mature / cash-cow, Energy — Integrated Oil & Gas (oil sands + downstream). Scored on cash-cow + energy metrics (FCF yield & breakeven, balance sheet, reserve durability, capital returns) — not growth metrics.
| Sub-signal | Value | Benchmark | Score | Read |
|---|---|---|---|---|
| FCF generation | FCF yield ~6.1%; TTM FCF ~C$6.7bn | Cash-cow >6% attractive | 82 | Strong, self-funds dividend + buyback |
| Balance sheet | Net debt/EBITDA ~0.65×; int. cov ~8.7× | <2.0× healthy | 90 | Among the least-levered majors |
| Profitability | ROE 14.0%; ROA 5.9%; op. margin ~21% | ROE >15% strong | 68 | Solid, just shy of ‘strong’ |
| Capital returns | Div yield 2.9%, payout 44.5%; ~C$1.5bn/qtr returned | Payout <75% sustainable | 78 | Sustainable, buyback-heavy |
| Reserve durability | Decades of long-life, low-decline oil-sands reserves | Reserve life >12yr strong | 85 | A structural quality edge |
Moat average ≈ 50. The edge is structural cost and duration (tier-1 oil-sands base, vertical integration into refining/retail), not pricing power — no integrated can set the crude price.
| Rival | Threat type | Share trajectory | Erosion vector |
|---|---|---|---|
| Canadian Natural (CNQ) | Larger low-decline base, best-in-class cost | Stable / CNQ edge on cost | Cost-per-barrel leadership |
| Cenovus (CVE) | Integrated peer, MEG synergies lifting growth | Stable / CVE momentum | Downstream + growth optionality |
| Imperial Oil (IMO) | Integrated, ExxonMobil-backed, high returns | Stable | Capital-return discipline |
Net effect: this is a low-to-moderate competitive threat — no share is being lost, but Suncor is no longer the obvious best operator, which keeps Cost Advantage at 72 (not higher) and Switching Costs modest. competitive_threat_level: moderate; share trajectory: stable.
ROIC ~10.5% — above cost of capital through the cycle but mid-pack vs the best Canadian operators. Capital allocation is disciplined: buybacks have cut the share count ~6% y/y, the dividend is well-covered (44.5% payout), and management (CEO Rich Kruger) has delivered a credible cost-out and reliability turnaround since 2023. FMP financial-health rating: A- (DCF and ROA sub-scores strong; P/E and D/E sub-scores drag it, which is normal for a cyclical). Insider ownership is modest, as at most large-caps.
| Multiple | SU | Sector median | Own 5yr decile | Read |
|---|---|---|---|---|
| EV/EBITDAX (primary) | 6.5× | ~6–7× | ~5 (mid) | In-line / attractive |
| Forward P/E | 10.6× | ~11× | low-mid | Attractive |
| Trailing P/E | 15.8× | ~14× | mid-high | Full — but cyclical, discounted |
| Price / Book | 2.1× | ~1.6× | high | Full |
| FCF yield | 6.1% | >5% attractive | — | Attractive |
FCF yield (universal anchor): ~6.1% (FCF/EV) — firmly in the attractive band for a cash-cow. Implied growth read: at C$82.97 on a 10.6× forward P/E the market embeds roughly flat-to-low-single-digit long-run growth; our disciplined estimate is ~6% near-term fading to 3% — so the price does not demand heroic growth, it demands only that crude doesn't collapse.
| Analyst consensus (C$, Yahoo, 19 analysts) | Value |
|---|---|
| Mean target | C$100.5 (+21%) |
| Median | C$103 |
| High / Low | C$118 / C$72 |
| Grades distribution | 5 Strong-Buy · 7 Buy · 7 Hold · 0 Sell · 1 Strong-Sell → Buy consensus |
| FMP health rating | A- (score 4/5) |
Note: FMP's US-listing price-target-summary reads stale (mixes older US$ targets); the CAD Yahoo consensus above is the correct read for the TSX security.
Suncor is a geared bet on the direction of crude — but its refining + retail integration means downstream margins widen on cheaper feedstock, so it feels the swing less than a pure producer. That buffer is why the driver reads Neutral, not Headwind, despite a weak oil tape.
| Horizon | Read | Label |
|---|---|---|
| Short (0–4w) | Spot below falling 50-DMA; risk-premium bounce is fragile; OPEC+ adding barrels | Headwind / Neutral |
| Medium (1–6m) | Range-bound US$60–75; Hormuz path-dependent; Oil macro signal Neutral | Neutral |
| Long (6–18m) | Structural: long-run demand fade vs supply discipline; Oil macro Neutral, but Suncor's low breakeven endures | Neutral — mild tailwind |
Commodity trend read (recorded): spot ~US$72 WTI; 50-DMA falling; 4–8wk momentum negative with a late risk-premium bounce. Score 55 → Neutral (36–64 band) → no amplification at any horizon. The oil bear is a live near-term risk, not a distant tail.
Thesis-invalidation floor: WTI sustained below ~US$50 would pressure the dividend-plus-buyback math and break the case — the tape is already moving toward, though not at, that level, so this dial is worth watching now.
Suncor is not in the macro report's Economic Watchlist, so alignment is read from the GICS-sector map: Energy (XLE) is rated O/O/O (Outperform short/medium/long) — a capital-flow-IN sector under the 'Higher-for-Longer / Stagflation-lite' regime, where an energy-inflation floor and the Iran/Hormuz premium favour the sector. That makes the economic PRESSURE a Tailwind and the stance Trend-Following (conviction 60). BUT the underlying Oil asset-class signal is only O/N/N (fades medium/long), and amplification needs the Underlying-Driver ≥ 65 as well — it is 55 (Neutral) — so the Tailwind does NOT lift the BUY to STRONG BUY at any horizon. It leaves the base BUY unchanged.
Source: sector-map (XLE) · Macro report 2026-07-09
| Sub-signal | Read | Score |
|---|---|---|
| MTF confluence | Monthly/weekly uptrend, daily weakening, intraday mixed | 57 |
| Risk-reward (ATR/stop) | ~C$76 swing-low support ~8% below; ATR ~C$1.8/day; stop is reasonable | 58 |
| Relative strength | 6-month +~33% (strong vs SPY); 1-month recovering with the group | 66 |
| Macro overlay | XLE Outperform short; energy flow IN; VIX moderate | 68 |
| Sentiment | Grades mostly ‘maintain’ (JPM upgrade Jan; Scotiabank assumed Outperform C$104 Jun); Zacks value screen. Net neutral-positive | 55 |
| Catalyst density | No earnings for >30 days; calendar calm | 72 |
Read: the shares fell from a C$96.53 May high to ~C$76 in late June, then bounced ~9% to C$82.97 as the oil risk-premium returned. That puts price back near — but still below — a falling 50-day average (~C$85). Daily RSI ~51 (neutral). This is a recovering tape: the reachable early entry is the Fundamental path (it's cheap), with the Technical path completing only on a clean reclaim of the 50-DMA on volume or a re-test of ~C$76 with a higher low.
| Date | Event | Impact | Forecast | Previous | Relevant? | Why |
|---|---|---|---|---|---|---|
| 2026-07-14 | US CPI (Jun) | High | MoM -0.1% / Core +0.3% | MoM +0.5% | ⚠ Indirect | Inflation print sets rate path → USD & oil demand sentiment |
| 2026-07-16 | US Retail Sales (Jun) | High | +0.3% | +0.9% | ⚠ Indirect | Demand signal for refined-product consumption |
| 2026-07-29 | FOMC Rate Decision | High | Hold 3.75% | 3.75% | ⚠ Indirect | Energy is rate-sensitive via USD & global demand |
| 2026-08-11 | Suncor Q2 2026 earnings | High | — | — | ✅ Yes | The next company-specific catalyst — FCF, buyback pace, oil-sands volumes |
| Date | Event | Actual | Forecast | Surprise | Impact |
|---|---|---|---|---|---|
| 2026-07-06 | ISM Services PMI (Jun) | 54.0 | 54.0 | in-line | Neutral — demand steady, not accelerating |
| 2026-07-09 | Existing Home Sales (Jun) | 4.09M | 4.2M | below | Mild negative for growth — stag-lite consistent |
No high-impact company-specific event inside 14 days — Q2 earnings (~11 Aug) is the next real catalyst. The macro prints (CPI 14 Jul, FOMC 29 Jul) affect Suncor only indirectly, through the USD and global oil-demand sentiment, so they don't trigger a WAIT-for-event override. Energy is a High-macro-sensitivity sector, but none of these releases is inside the 3-trading-day window.
| Timeframe | Trend | Direction | RSI | MACD | Key S/R | Breakout | Vol |
|---|---|---|---|---|---|---|---|
| Monthly | Uptrend ↑ | Bullish | 62 | +, rising | S: C$70 R: C$96 | Resist. breakout | 0.3× |
| Weekly | Uptrend ↑ | Bullish | 51 | +, fading | S: C$76 R: C$96 | None | 0.9× |
| Daily | Weakening → | Neutral | 51 | -, turning up | S: C$76 R: C$85 | None | 0.7× |
| Hourly | Uptrend ↑ | Bullish | 54 | +, flat | S: C$81 R: C$84 | Resist. breakout | — |
| 15-min | Weakening → | Neutral | 44 | -, flat | S: C$82 R: C$84 | Support breakdown | — |
| Confluence: Mostly Bullish (higher-TF up, daily weak) · MTF Score 57 | |||||||
The primary (monthly) and intermediate (weekly) trends remain up — SU is well above its rising longer-term averages after a +33% six-month run. The daily has been weakening off the May high but is turning up from the C$76 swing low. Classic 'higher-timeframe uptrend, lower-timeframe recovering' setup: the buy-the-dip branch is the reachable entry, with a clean reclaim of the ~C$85 falling 50-DMA on volume the confirmation to size up. (Trend labels cross-read from the NYSE:SU intraday series; levels are the C$ TSX prices.)
SU.TO 6-month daily (C$) with the falling 50-day average. Price bounced off the ~C$76 swing low back to C$83 on the oil risk-premium, still below the 50-DMA.
WTI re-rates back to US$80+ (Hormuz premium sticks / balances tighten); heavy differentials narrow; buybacks + a supportive macro carry the shares to the C$100+ analyst mean/high. ~+25% from C$82.97.
WTI holds a US$60–70 range; Suncor keeps funding the dividend + buyback from FCF and grinds toward the lower half of the analyst range as the cost-out story plays through. ~+11%. The probability-weighted centre of gravity (blended fair value ≈ C$91).
Oil breaks to the US$50s on OPEC+ supply + a demand slowdown and the Hormuz premium bleeds out; the driver flips to a clear Headwind and multiple + earnings compress together. ~−16%. Competitive angle: no share loss, but a peer (CNQ) cost edge would show more in a low-price world.
Forecast: Fundamental group is MET now (1 of 3 → Half-Size). Technical group → Moderate confidence, ~1–3 weeks: price at C$82.97 vs a falling 50-DMA ~C$85 — a reclaim needs either the oil bounce to hold (catalyst-dependent on Hormuz headlines/CPI) or a shallow pullback to C$76 that puts in a higher low. If crude rolls over again, the reclaim is Unlikely without a fresh catalyst and the entry stays Half-Size on the Fundamental path alone. Catalyst group is earnings-dependent (~11 Aug) — not projectable.
Forecast: Stop-loss Unlikely in the next 4–6 weeks — C$74 is ~11% below and below the swing low; it would take a fresh oil leg down. RISK TRIGGER: the oil downtrend resuming (OPEC+ barrels + demand miss) or a Hormuz de-escalation that bleeds the premium out. Profit-target (C$103) is ~24% away — not in view near-term.
Read: acting now is reasonable on the Fundamental path, but waiting for a 50-DMA reclaim (or a C$76 higher-low) materially improves the entry and would earn a second size-up.
Position sizing not computed — no portfolio allocation or role was specified for this reactivation run. For context only: the §12 Conviction Ladder reads Half-Size (1 of 3 entry paths met — Fundamental), i.e. a starter / scale-in position, with room to add on a Technical confirmation. ATR ~C$1.8/day (~2.2% of price); beta ~0.57 (defensive vs the market). This is NOT advice — specify your allocation for sizing guidance.
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"company": "Suncor Energy Inc.",
"isin": "CA8672241079",
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"date": "2026-07-10",
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"driver_score": 55,
"driver_label": "Neutral",
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"driver_name": "Crude oil price (WCS/WTI)",
"driver_commodity_trend": "WTI ~US$72; USO -33% from May peak; spot below a FALLING 50-DMA; 4-8wk momentum negative with a late Iran/Hormuz risk-premium bounce -> short-term Headwind/Neutral, no amplification",
"driver_invalidation_floor": "WTI sustained < ~US$50",
"economic_alignment_stance": "Trend-Following",
"economic_alignment_conviction": 60,
"economic_alignment_pressure": "Tailwind",
"economic_alignment_source": "sector-map",
"macro_report_date": "2026-07-09",
"amplification_applied": false,
"amplification_note": "Economic pressure is Tailwind (XLE O/O/O) but the Underlying Driver is 55 (<65, Neutral) after the Step-2b oil-downtrend overlay, so no STRONG BUY at any horizon. Base BUY stands. Consistent with EOG/FANG this run.",
"overall_confidence": 58,
"warranted_multiple": 15.0,
"actual_multiple": 10.62,
"val_multiple_basis": "forward P/E (primary cross-check EV/EBITDAX 6.5x vs 8x guardrail)",
"discount_rate_r": 9.06,
"risk_free_10y": 4.56,
"g_near": 6.0,
"g_term": 3.0,
"warranted_ratio": 0.71,
"val_band": "attractive",
"ev_ebitda": 6.54,
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"trailing_pe": 15.77,
"price_to_book": 2.15,
"fcf_yield_pct": 6.1,
"dividend_yield_pct": 2.89,
"payout_pct_eps": 44.5,
"roe_pct": 14.0,
"roa_pct": 5.95,
"net_debt_ebitda": 0.65,
"roic_pct": 10.5,
"moat_score": 50,
"nonop_pct_of_net_income": "negative (non-operating items are a net drag; reported net income NOT inflated) -> clean_pe ~= reported",
"clean_pe": 15.77,
"clean_peg": 1.69,
"competitive_share_trajectory": "stable",
"competitive_threat_level": "moderate",
"industry_benchmark_name": "FCF Breakeven vs Spot (~US$43 vs ~US$72 WTI)",
"industry_benchmark_value": "~60% of spot",
"industry_benchmark_score": 84,
"analyst_consensus_target": 100.53,
"analyst_target_high": 118,
"analyst_target_low": 72,
"analyst_target_median": 103,
"analyst_target_upside_pct": 21.2,
"analyst_grades_consensus": "buy",
"analyst_bullish_pct": 60,
"analyst_coverage_count": 19,
"fmp_rating": "A-",
"fmp_overall_score": 4,
"recent_upgrades_30d": 0,
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"scenario_base": 92,
"scenario_bull": 104,
"scenario_bear": 70,
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"scenario_bull_target": 104,
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"scenario_probabilities": {
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"base": 0.5,
"bear": 0.2
},
"expected_value": 91,
"fair_value": 91,
"stop_loss": 74,
"target_price": 92,
"hard_gate_state": "clear",
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"do_not_buy_triggers": [],
"entry_criteria_total": 3,
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"entry_conviction": "Half-Size",
"exit_criteria_total": 3,
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"exit_groups_live": 0,
"exit_action": "Hold",
"short_term_buy_live": true,
"next_update_date": "2026-07-24",
"next_update_basis": "default +14d (next earnings ~11 Aug beyond the 14-day window)",
"next_earnings_date": "2026-08-11",
"analysis_status": "on-going",
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"finder_ticker": "SU.TO",
"finder_exchange": "\ud83c\udde8\ud83c\udde6 TSX \u00b7 \ud83c\uddfa\ud83c\uddf8 NYSE",
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}
Reactivation from 'removed' → On-Going. BUY/BUY/BUY (was HOLD/HOLD/HOLD): High Quality (74) + Attractive valuation (66, EV/EBITDAX 6.5× & fwd P/E 10.6×) drive a base BUY at all horizons; the Underlying Driver fell 78→55 (oil rolled over) so there is NO STRONG-BUY amplification despite the energy-sector macro tailwind — scored consistently with EOG/FANG this run. Entry Half-Size (Fundamental path only). Gates and DNB clear. Next update 24 Jul.