NASDAQ:NFLX Netflix, Inc.

ISIN: US64110L1061
Communication ServicesEntertainment / Streaming
NASDAQ · Los Gatos, California · Communication Services / Streaming Analysis Status: On-Going
$67.60
-2.09%
20 Jul 2026 · Signal v6

Changes Since Last Report

vs. previous report dated 3 Jul 2026 ($77.65, HOLD/HOLD/HOLD). NFLX reported Q2 on 16 Jul — a slight revenue beat but a light Q3 guide (+11.7%, a 3-year low) — and sold off ~8.5%, taking the stock to $67.60 (-12.9%). The drop pushed Valuation across the line into the edge of Attractive, which upgrades the Medium and Long signals; the Short stays HOLD because the tape is a strong downtrend.

DISCLAIMER: This is a quantitative framework for educational purposes only. It is not financial advice. Always do your own research and consult a licensed financial advisor before making investment decisions.

Netflix, Inc.

Netflix is the world's largest subscription streaming service, delivering film and TV to roughly 300 million paying member households across 190 countries. Its core business is licensing and — increasingly — producing its own original content, then monetising it through monthly subscriptions across a tiered menu that now runs from a cheaper ad-supported plan up to premium 4K. What sets Netflix apart is scale: the biggest content budget in the industry (well over $17bn a year) spread across the largest global subscriber base gives it the best per-title economics of any pure-play streamer, reinforced by a recommendation engine trained on more viewing data than any rival. Two newer engines — a fast-growing advertising tier and live programming (sport, events, WWE) — are layered on top of the subscription core. For a reader, think of Netflix as the category-defining streaming platform whose edge is content scale and a global distribution flywheel rather than the hyper-growth it enjoyed a decade ago.

HorizonSignalComposite ScoreConfidenceKey Driver
Short-term (1–3 mo)HOLD4745%strong downtrend — buy on confirmation
Medium-term (6–12 mo)BUY6355%cheap after the drop + quality
Long-term (3–5 yr)BUY6860%elite business at forward ~19-20x
Next update: 2026-08-03 — default +14d (no impactful event; next earnings ~late Oct)
Table of Contents
1Five-Pillar Scorecard2Hard Gates & Do-Not-Buy Status3Pillar Detail: Business Quality4Pillar Detail: Valuation Attractiveness5Pillar Detail: Underlying Drivers6Pillar Detail: Economic Alignment7Pillar Detail: Entry/Exit Timing8Economic Event Risk9Multi-Timeframe Technical Analysis10Price Chart (6-Month Daily)11Scenario Summary12Entry / Exit Rules13Position Sizing Context14Calibration Snapshot15Data Sources & Methodology
1

Five-Pillar Scorecard

Five independent scores — each 0–100 with its own confidence. The three fundamental pillars (Quality / Valuation / Timing) set the base BUY/HOLD/SELL via the Decision Matrix; the two context pillars (Underlying Drivers, Economic Alignment) then amplify a BUY to STRONG BUY or a SELL to STRONG SELL when both corroborate.

Business Quality

79
elite, growth maturing
conf 78%

Valuation Attractiveness

68
attractive (edge)
conf 72%

Entry/Exit Timing

40
weak (strong downtrend, oversold)
conf 45%

Underlying Drivers

60
Neutral
conf 62%

Economic Alignment

62
Trend-Following
conf 60%
2

Hard Gates & Do-Not-Buy Status

Binary safety checks — any TRIGGERED gate is a hard cap regardless of the scores above; CAUTION gates are sizing notes.
Financial Distress
Net debt/EBITDA <1x, interest coverage ~16x, current ratio 1.4. No distress.
Earnings Event Risk
Q2 reported 16 Jul 2026; next print ~late Oct — outside the 14-day window. The prior report's earnings gate has cleared.
Valuation Ceiling
Clean operating P/E ~24.1x vs a warranted ~24.9x (ratio 0.97) and below the Comm-Services guardrail (26x). After the ~13% drop NFLX is NOT in the Expensive band — the ceiling gate does not fire on its own multiple.
⚠️
Accounting / Earnings Quality
A one-off ~$2.6bn non-operating gain in Q1'26 inflates TTM reported net income (~16% of the TTM figure). We score Valuation off CLEAN operating earnings, so this is a caution note, not a triggered gate — the BUY case does not lean on the reported multiple.
Dilution
Share count is FALLING (4.27bn → 4.19bn on buybacks); SBC modest for the sector. No dilution flag.
Regulatory / Binary Event
No pending binary regulatory event.
AI-concentration systemic tail — armed but NOT inherited here. The 20 Jul macro report carries the S&P-500-concentration / AI-earnings-quality unwind as armed, but breadth is broadening (equal-weight RSP beating SPY, above its 50-DMA) so it is not triggering. NFLX is not an AI-cohort name — its multiple and earnings are not levered to the AI-capex or monetisation trade — so it does not inherit the cohort de-rating leg, and DNB Trigger 2(b) does not fire. NFLX carries only its own idiosyncratic (streaming-competition / deceleration) bear.
3

Pillar Detail: Business Quality

A deep dive into the Quality score: business economics, moat, ROIC and the industry benchmark.
Business Quality — Pillar Score
Elite margins, ROIC and content scale; a genuine moat — but growth is decelerating and the Rule-of-40 benchmark has slipped just below 40.
79
conf 78%

Lifecycle & sector: Communication Services — subscription streaming platform, Growth stage maturing toward Mature. Revenue +13.4% YoY in Q2'26 but guided to +11.7% for Q3 (the slowest in three years); EPS still compounds faster than revenue via margin expansion and buybacks. Metric lens: platform economics — revenue growth, operating margin, FCF, Rule of 40, ROIC.

Sub-signalValueSector medianScoreRead
Revenue trajectory+13.4% YoY (Q2'26); Q3 guide +11.7%~8-10%72Above peers but visibly decelerating — the whole market debate
Operating margin33.4% (Q2), expanding~15-20%92Best-in-class; the margin story is intact even as growth slows
FCF generationFCF margin ~24%; P/FCF ~24xlow-teens85Strong, self-funding content; buybacks reduce share count
Balance sheetNet debt/EBITDA <1x; int. cover ~16x88Investment-grade, ample flexibility
ROIC vs peersTop decile (~25%+); FMP ROE/ROA score 5/588Durable, high returns on content capital
Industry benchmark — Rule of 40 (platform): Revenue growth 13.4% + FCF margin ~24% = ~37. Rating: borderline — just below the 40 line (was 42 last report). Benchmark score 68/100. Context: still comfortably ahead of the median streamer, but the deceleration has pushed it under the marquee threshold for the first time in this cycle.

Competitive moat scorecard

Pricing power

78

Repeated price hikes absorbed; ad tier adds a second lever

Network effects

55

Content/recommendation-data flywheel; weak two-sided network

Switching costs

45

Consumers churn easily; trimmed as rivals scale

Cost advantage

80

Largest content budget amortised over ~300m members — best per-title economics

Intangibles

78

Global brand + original-IP library

Moat score = 67 (avg; was 71 — trimmed on intensifying competition, per the environment read below).

Competitive Environment — the moat is strong but the walls are being tested, and the switching-cost / cost-advantage sub-scores are derived from this read, not asserted. Netflix remains the #1 subscription streamer by engagement (~97bn hours watched in the half), but the competitive set is consolidating and the ad tier is a fresh battleground.
RivalThreat typeShare trajectory (NFLX vs rival)Moat-erosion vector
Disney+ / Hulu / ESPN (+ FuboTV stake)Direct bundle + live sportNFLX stable; Disney bundling raises the barBundled pricing, sports rights
Paramount+ / Warner assets (post Paramount-Skydance)Consolidated scaled rivalStable; rival gains scale via M&ALarger combined content war-chest
YouTube (Alphabet)Attention / watch-time substitutionNFLX losing share of total TV watch-timeFree, creator-driven supply; ad-dollar competition
Amazon Prime Video / Apple TV+Deep-pocketed subsidised entrantsStableContent spend not tied to streaming P&L

→ Net effect on the moat: Switching Costs trimmed to 45, Cost Advantage held at 80 (scale edge intact). Overall competitive-threat level: moderate — leader status secure, but consolidation + the content-cost arms race + a maturing password-sharing tailwind cap the quality trajectory. This propagates to the §11 Bear trigger and the §12 thesis-invalidation.

ROIC & capital allocation

Top-decile ROIC (~25%+). Capital allocation disciplined: content spend is ROI-gated, the company walked away from overpaying for Warner Bros. Discovery, and buybacks are steadily shrinking the share count. Management skin-in-the-game moderate (~60). Capital-allocation sub-score ~78.

4

Pillar Detail: Valuation Attractiveness

Sector-appropriate multiples, FCF yield, reverse-DCF implied growth, embedded optionality, and the analyst-consensus cross-check.
Valuation Attractiveness — Pillar Score
The ~13% post-earnings drop pushed NFLX to the EDGE of Attractive — clean operating P/E ~24x against a rate-and-growth-warranted ~25x, decile-2 on its own history, and 48% below the analyst consensus target.
68
conf 72%
Warranted-multiple anchor (the intrinsic lens). Discount rate r = 4.55% (10-Y UST, 17 Jul, per the 20 Jul macro report) + 4.5% ERP + 0.0% risk add-on (Business-Quality ≥ 65) = 9.05%. Growth: consensus 5-yr EPS CAGR ~16% × 0.75 haircut = g_near 12%; g_term 3%. Two-stage warranted P/E ≈ 24.9x, at the Communication-Services guardrail (26x). Clean operating P/E ≈ 24.1x → actual÷warranted = 0.97Attractive/Fair edge. Actual (24x) sits below the 26x guardrail line, so NFLX is NOT Expensive — a genuine change from the recent past when it repeatedly tripped the ceiling.
Two judgment calls this score depends on (stated plainly, per the anti-hype discipline). (1) Sector bucket: we use the secular internet-Comm-Services cap (15%), which the spec lists NFLX under; on the conservative cyclical/legacy cap (10%) the warranted multiple falls to ~22.9x, the ratio rises to ~1.07, and Valuation lands Fair → a HOLD, unchanged from last report. (2) Growth basis: we anchor g on earnings growth (~16%, driven by margin expansion + buybacks) rather than the +11.7% revenue guide; on the revenue basis g_near ≈ 8.8% and the name is again Fair/HOLD. So this is an Attractive-edge BUY that requires both the secular bucket AND the EPS basis to hold — a further ~5-8% dip, or confirmed re-acceleration, is what turns it into an unambiguous BUY; a break of either judgment call reverts it to HOLD.
LensReadingScore
Warranted-multiple anchor (40%)24.1x ÷ 24.9x = 0.97 (Attractive edge)67
Sector median (20%)Fwd P/E ~19-20x vs streaming/tech peer ~21.6x — at/below65
Own-history decile (15%)Decile 2 — near the bottom of its 5-yr range; -49% from the 52-wk high78
PEG (10%)Fwd P/E ~20 ÷ ~16% EPS growth ≈ 1.2552
Analyst target (10%)$67.60 vs consensus $99.87 (median $96) → +48% upside90
Grades consensus (5%)63 buy / 30 hold / 6 sell (63.6% bullish, >30% holds)58

FCF yield (universal anchor): ~4.2% on EV — fair-to-attractive for a quality compounder. Reverse-DCF: at $67.60 the market implies ~9-10% long-run growth; our disciplined estimate is ~12% → the price embeds less growth than the fundamentals support.

Embedded optionality / free upside. (a) Advertising tier — still early in monetisation; scaling ad ARPU is largely un-modelled in the base case. (b) Live programming — sport, WWE and event rights, a new revenue vector. (c) Gaming, Netflix House & consumer products. (d) Further password/extra-member monetisation and international price rises. (e) small, accretive M&A (e.g. the reported ~$250m Letterboxd bid) rather than mega-deals. Tilt: +4 — credible, sizeable, under-priced upside, but the core is only edge-attractive so this is a reason to keep accumulating, not proof the stock is cheap.

FMP rating B (3/5): ROE 5, ROA 5 (elite), but P/E 1 and P/B 1 flag the still-premium absolute multiple — consistent with our “edge of Attractive, not deep-value” read.

5

Pillar Detail: Underlying Drivers

The dominant external force the stock is tethered to, scored 0–100. A context pillar: it does not change the base signal — it feeds amplification (tailwind ≥65 can lift BUY→STRONG BUY; headwind ≤35 can push SELL→STRONG SELL).
Primary Driver
Streaming subscriber growth + ad-tier monetisation (consumer-discretionary)
60
Neutral — no amplification

NFLX's fortunes sit above its own execution on one force: the health of global streaming demand and the pace at which it can monetise it — subscriber additions, ad-tier scaling, and the consumer-discretionary spend that funds subscriptions. It is not a commodity-leveraged name, so no price-trend overlay applies.

HorizonReadNote
Historical (25%)StrongPassword-sharing crackdown + ad-tier launch drove the 2024-25 re-acceleration
Current (50%)Neutral, softeningQ3 guide +11.7% (3-yr low); but consumer sentiment improving (Michigan 54.4 vs 49.5)
Forward (25%)NeutralAd market + live sport + intl price rises support low-teens, but the easy tailwinds are maturing

Driver score 60 → Neutral. Below the ≥65 tailwind threshold, so it is not eligible to amplify the base signal — the Medium/Long BUY stays BUY, not STRONG BUY. It does not change the fundamental pillar scores.

6

Pillar Detail: Economic Alignment

How the current economic climate sits relative to this stock, read from the latest Macro-Economic report. Classifies the macro pressure (Tailwind / Neutral / Headwind) — the second amplification input — and frames a long entry as Trend-Following or Contrarian with a 0–100 conviction.
Stance · Pressure
Trend-Following · Tailwind
62
conviction

The 20 Jul MacroDriver report (regime: Stagflation-lite, energy-supply-shock driven; contested, low-medium confidence) scores Communication Services (XLC) Short Neutral / Medium Outperform / Long Outperform. Anchoring on the Medium horizon, the economic pressure on NFLX is a Tailwind — hence Trend-Following, conviction 62 (moderated by the contested regime and the armed-but-not-triggering concentration tail). Amplification: the base Medium/Long signal is BUY and pressure is Tailwind, but the Underlying-Driver score (60) is below the ≥65 gate, so NO STRONG-BUY amplification fires — the pressure leaves the base BUY unchanged. Short is Neutral pressure.

Source: sector-map · Macro report 2026-07-20

7

Pillar Detail: Entry/Exit Timing

The risk-reward framework, relative strength vs SPY and the sector ETF, the macro overlay, news-derived sentiment, and the catalyst cluster.
Entry/Exit Timing — Pillar Score
A falling knife — all five timeframes are in a downtrend, relative strength is dreadful (-47% vs SPY over 12m), but RSI is deeply oversold with no reversal yet.
40
conf 45%

Multi-timeframe: confluence strongly bearish — monthly, weekly, daily, hourly and 15-min all downtrend/strong-downtrend. Price ($67.60) is below the daily SMA20/50/200 ($73.9 / $80.6 / $93.7) and has broken the $70.86 support. RSI oversold (daily 28.6, weekly 29.7) and the earnings gap came on 2.6x volume — a capitulative flush that can precede an oversold bounce, but MACD has not yet turned (histogram rolled back negative on 20 Jul), so there is no confirmation.

Sub-signalReadingScore
MTF trend confluenceAll 5 timeframes down (strongly bearish)19
Risk-rewardBelow broken support; next real support ~$54; but deeply oversold42
Relative strength-47% vs SPY (12m); underperforming XLC14
Macro overlay (10%)Hawkish Fed (Warsh: “prices too high”); XLC short Neutral38
Sentiment (20%)Guidance-miss selloff; KGI downgrade + ~15 target cuts, but 1 upgrade (Phillip Securities → Buy, $110) and consensus stays Buy42
Catalyst cluster (20%)Calm — no earnings for ~3 months, no dated catalyst in the window70

Timing 40 — weak. The oversold reading tempers an otherwise ugly tape, but a long needs the trend to turn; this is why the Short base BUY is capped to HOLD (“buy on confirmation”).

8

Economic Event Risk

High-impact macro releases in the next 14 days that could swing this stock, plus the last 7 days of surprises.

Upcoming events (next 30 days)

DateEventImpactForecastPreviousRelevant?Why
2026-07-22Existing/ housing & API oil dataLowLowNo direct NFLX sensitivity (low macro-beta sector)
2026-07-28 to 30Mega-cap tech earnings (AI cohort)HighMediumBroad growth-multiple sentiment; NFLX not in the AI cohort but rides risk appetite
~late Oct 2026NFLX Q3 earningsHighRev +11.7% guideYesThe next binary catalyst — outside the 14-day window

Recent surprises (last 7 days)

DateEventActualForecastSurpriseImpact
2026-07-16NFLX Q2 earningsRev $12.56bn / EPS $0.81~$0.79 estRev beat, guide lightStock -8.5%: Q3 guide +11.7% & slower engagement-report cadence read negatively
2026-07-17Michigan Consumer Sentiment (Jul)54.451.0Beat (+6.7%)Improving consumer — mild tailwind for discretionary streaming
2026-07-17Housing Starts (Jun)1.427m1.31mBeatMacro tone firm; not NFLX-specific

NFLX is a LOW macro-sensitivity name — the dominant event was its own 16 Jul Q2 print, now passed. The forward calendar is benign for the stock: no NFLX-specific high-impact event inside 14 days, so the next scheduled refresh is the +14-day default. Watch mega-cap tech earnings (28-30 Jul) only as a read on broad growth-multiple risk appetite, not as a direct driver.

9

Multi-Timeframe Technical Analysis

Trend, RSI and breakout status across monthly / weekly / daily / hourly / 15-minute, with a confluence verdict.
TimeframeTrendDirectionRSIMACDKey S/RBreakoutVol
MonthlyDowntrendBearish40- / negS $54.2 / R $70.1Res-breakout (stale)0.8x
WeeklyDowntrendBearish30- / fallingS $70.9 / R $108.9Support breakdown0.3x
DailyStrong downtrendBearish29- / flatS $70.9 / R $80.6Support breakdown2.6x
HourlyStrong downtrendBearish38- / turningS $65.1 / R $69.5Support breakdown
15-minStrong downtrendNeutral45flatS $66.7 / R $68.9Support breakdown
Confluence: Strongly Bearish · MTF Score 19

Every timeframe points down after the earnings gap. The one two-sided signal is how oversold it is — weekly RSI ~30 and daily ~29 near a capitulative-volume flush — which often marks a near-term low, but the monthly/weekly structure is decisively broken and there is no reversal confirmation. The levels that matter: $65 (earnings-day low) as the line in the sand below, and a reclaim of $73-74 (SMA20) then $80.6 (SMA50) as the evidence a bottom is in.

10

Price Chart (6-Month Daily)

A 6-month daily close line with SMA50 and key support/resistance — the visual companion to the MTF table.

NFLX 6-month daily (post-split scale). The April peak ~$108 to the 16 Jul earnings gap to $65-69: a -49% decline from the 52-week high. Price is below a falling SMA50; the reclaim of $74 then $81 is the trend-repair test.

11

Scenario Summary

Bull / Base / Bear 12-month price paths with triggers and probability weights.

Bull $105 (25%)

The Q3 guide proves conservative; ad-tier revenue inflects, live sport (WWE + event rights) and international price rises push growth back toward mid-teens, and margins keep expanding. The multiple re-rates to ~26-27x on rising EPS. Trigger: two quarters of re-acceleration + ad-ARPU disclosure. ~+55%.

Base $85 (50%)

Growth settles at ~11-13%, operating margin holds ~33%, EPS compounds mid-teens on buybacks, and the forward multiple stabilises at ~21-22x as the guide-down digests. The stock recovers toward the low end of the analyst range. Probability-weighted centre of gravity. ~+26%.

Bear $52 (25%)

Deceleration continues below 10-11%; competition (Disney+/FuboTV, the Paramount-WBD combination, YouTube's watch-time lead) pressures engagement and the content-cost arms race squeezes margins. The multiple compresses to ~15x on flat EPS and the stock tests monthly support at $54, then $48.50. Note: this is NFLX's own idiosyncratic bear — it does NOT inherit the armed AI-concentration tail (NFLX is not an AI-cohort name). ~-23%.

Probability-weighted 12-month fair value ≈ $82 (0.25×$105 + 0.50×$85 + 0.25×$52), ~21% above spot — consistent with the Medium/Long BUY and the ~$84 fair-value estimate. The Base case is deliberately the heaviest weight.

12

Entry / Exit Rules

Three independent entry paths (Fundamental · Technical · Catalyst) and three exit triggers (Stop-Loss · Thesis · Profit-Target). Any one entry path is a valid entry — the more that agree, the larger the position the conviction ladder suggests. Exits are graded by severity, not count.

How to read this — the Conviction Ladder

The three entry groups are alternative paths to a buy, not a checklist. A group counts only when all its sub-conditions hold. How many groups are satisfied sets the suggested size — it does not gate whether you may enter: 1 group = Half-Size (a valid starter/scale-in), 2 = Full-Size, 3 = Over-Size (highest conviction); 0 = Wait (no path open yet). A strong overall signal can still read Wait here when the stock is well above its entry zones — that flags "good business, no entry edge right now," not a contradiction. Exits are graded by severity of what is live, not by a count: a hard stop is an Exit on its own.
Entry conviction: Half-Size1 of 3 groups met — one path open — starter / scale-in

Fundamental — MET

Cheap after the drop, with a non-negative driver — the one open entry path.
✅ Price $67.60 < fair-value estimate ~$84
✅ No earnings within 7 days (next ~late Oct)
✅ Underlying-Driver score ≥ 50 (60)

Technical — not MET

Strong downtrend on every timeframe; the reachable early trigger is a reclaim of $74 OR a tested higher-low bounce off $65.
⛔ Daily close > SMA50 ($80.6) on >1.5x volume, OR a tested bounce off $65 support with a higher low
⛔ RSI 35-65 (currently 28.6 — oversold, below band)
⛔ MACD histogram positive ≥2 days OR turning up off support

Catalyst — not MET

The most recent event went the wrong way.
⛔ Post-earnings move >+5% with guidance raised (Q2 was -8.5% with guidance light)

Forecast: Fundamental group: MET now. Technical group: catalyst-dependent — needs the tape to turn; a reclaim of the $74 SMA20 is the first tell, $80.6 SMA50 the confirmation, neither projectable at a strong-downtrend slope (Unlikely in the next 2-3 weeks without a positive catalyst; an oversold bounce off $65 is the more likely near-term path but must print a higher low to count). Catalyst group: dormant until the ~late-Oct Q3 print. Net: this is a Fundamental-only, Half-Size entry — the Short signal is therefore capped at HOLD (“buy on confirmation”).

Exit action: Holdno exit trigger is live — hold the position

Stop-Loss — not LIVE

⛔ Two daily closes below $62 (beneath the 16 Jul earnings low $65.08)

Thesis Invalidation — not LIVE

⛔ Full-year revenue guide cut further, OR growth decelerates below ~10% (sector median)
⛔ Competitive: measurable engagement-share loss to Disney+/Paramount-WBD/YouTube OR ad-tier ARPU stalls
⛔ [catastrophic, fires alone] a hard gate triggers (distress / dilution / accounting)

Profit-Target — not LIVE

⛔ Price into the $85 base target with RSI > 70 and no quality upgrade

Forecast: No exit trigger is live. The $62 stop is ~8% below spot — reachable in this downtrend, so a scaled/gradual entry is prudent; the thesis-invalidation conditions would need a second guide-down or visible share loss, neither present today.

Imagine you act at the current price of $67.60 · as of 20 Jul 2026

What if you bought now?

You are risking ~8% (to the $62 stop) — bear-case ~-23% to $52 — to gain ~26% (base $85) to ~55% (bull $105).

If you buy at $67.60 today: what you're risking — you are stepping in front of a strong downtrend (the Technical entry group is unmet on every timeframe), so the tape can cut you toward $62-65 before it turns, and the bear path to $52 (multiple compression on continued deceleration) is live. What you're gaining — you own an elite-margin, top-decile-ROIC compounder at a forward ~19-20x (decile-2 on its own history, 48% below the $99.87 consensus), you collect mid-teens EPS compounding while you wait, and you get the ad-tier / live-sport / gaming optionality effectively for free. Read: on a 6-18 month view the risk-reward is favourable (hence the Medium/Long BUY); on a swing view, waiting for a reclaim of $74 or a confirmed higher-low off $65 materially improves the entry — which is why the Short is HOLD, not BUY.

What if you sold now?

You'd give up ~26% of base upside and sell ~19% below the ~$84 fair-value estimate — with no exit rule actually triggered.

If you sell (or stay out) at $67.60 today: what you're giving up — the base-case recovery to $85, the embedded ad/live-sport optionality, and you'd be crystallising a sale below fair value near a decile-2 valuation. What you're protecting — you'd sidestep the bear path to $52 if deceleration deepens; but note no mechanical exit is live (the $62 stop isn't hit, no thesis break, no profit-target). Read: for a long-term holder this is an accumulate/hold zone, not a sell; a swing trader with no position simply waits for trend confirmation rather than shorting an oversold leader.

13

Position Sizing Context

Illustrative portfolio math (not advice) translating conviction into an allocation given risk-per-share and volatility.

No allocation or portfolio role was supplied, so position sizing is not computed. Framework note: the §12 Conviction Ladder reads Half-Size (1 of 3 entry paths met — Fundamental only), which argues for a starter / scale-in rather than a full position, and the strong-downtrend tape argues for staggering entries (e.g. thirds at spot, at a $65 higher-low, and on a $74 reclaim). ATR ~$2.8/day (~4% of price) and beta >1.3 mean this trades with above-market volatility; the 12-month drawdown from the high is ~49%. Illustrative only — not advice.

14

Calibration Snapshot

Machine-readable snapshot of every score, level and signal, saved alongside the HTML so the next run can compute deltas.
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  "date": "2026-07-20",
  "version": "v6",
  "analysis_status": "on-going",
  "status_badge": "On-Going",
  "company": "Netflix, Inc.",
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  "price_at_rating": 67.6,
  "signal_short": "HOLD",
  "signal_medium": "BUY",
  "signal_long": "BUY",
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  "quality_score": 79,
  "lifecycle_stage": "growth-maturing",
  "quality_detail": {
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    "industry_benchmark_value": 37,
    "industry_benchmark_score": 68,
    "moat_score": 67,
    "roic_percentile_vs_peers": 88,
    "capital_allocation": 78,
    "management_skin_in_game": 60
  },
  "valuation_score": 68,
  "valuation_detail": {
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    "implied_growth_rate": 9.5,
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    "historical_valuation_decile": 2,
    "forward_pe": 20.0,
    "ev_revenue": 6.1
  },
  "warranted_multiple": 24.9,
  "actual_multiple": 24.1,
  "val_multiple_basis": "clean operating P/E",
  "discount_rate_r": 9.05,
  "risk_free_10y": 4.55,
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  "timing_score": 40,
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    "risk_reward_score": 42,
    "relative_strength_vs_spy": -47.0,
    "relative_strength_vs_sector": -30.0,
    "catalyst_clustering_score": 70,
    "dynamic_macro_weight": 0.1
  },
  "driver_score": 60,
  "driver_commodity_trend": null,
  "overall_confidence": 45,
  "economic_alignment_stance": "Trend-Following",
  "economic_alignment_conviction": 62,
  "economic_alignment_pressure": "Tailwind",
  "economic_alignment_source": "sector-map",
  "macro_report_date": "2026-07-20",
  "nonop_pct_of_net_income": 16,
  "clean_pe": 24.1,
  "clean_peg": 1.5,
  "competitive_share_trajectory": "stable",
  "competitive_threat_level": "moderate",
  "fair_value_est": 84.0,
  "stop_loss": 62.0,
  "target_price": 85.0,
  "scenario_base_target": 85,
  "scenario_bull_target": 105,
  "scenario_bear_target": 52,
  "analyst_consensus_target": 99.87,
  "analyst_target_high": 135,
  "analyst_target_low": 75,
  "analyst_target_upside_pct": 47.7,
  "analyst_grades_consensus": "Buy",
  "analyst_bullish_pct": 64,
  "analyst_coverage_count": 99,
  "fmp_rating": "B",
  "fmp_overall_score": 3,
  "recent_upgrades_30d": 1,
  "recent_downgrades_30d": 1,
  "short_entry_confirmed": false,
  "short_cap_reason": "Fundamental-only entry into a strong downtrend; Technical & Catalyst groups unmet \u2014 buy on a $74 reclaim or a confirmed higher-low off $65.",
  "entry_groups_met": 1,
  "entry_conviction": "Half-Size",
  "exit_groups_live": 0,
  "exit_action": "Hold",
  "hard_gate_state": "caution",
  "gates_triggered": [],
  "gates_caution": [
    "Accounting/earnings-quality (Q1'26 non-op gain in TTM)"
  ],
  "do_not_buy_triggers": [],
  "next_update_date": "2026-08-03",
  "next_update_basis": "default +14d (no impactful event; next earnings ~late Oct)"
}
15

Data Sources & Methodology

Audit trail of every data source: fully available (✓), fallback (⚠), or failed (✗), plus provenance-based confidence haircuts.
Data Source Status
get_stock_snapshot / get_stock_prices $67.60 spot; 125 daily bars for the chart
get_income_statement (6q) Q2'26 rev $12.56bn, op income $4.19bn; Q1'26 ~$2.6bn non-op gain identified
get_financial_ratios TTM P/E 21.4 (reported), op margin 33%, int cover 16x
get_multi_timeframe_analysis all 5 timeframes downtrend; RSI oversold
get_price_target_consensus / get_grades_consensus / get_stock_grades consensus $99.87 (median $96); 63/30/6; KGI downgrade 17 Jul, 1 Phillip upgrade
get_ratings_snapshot FMP B (ROE/ROA 5, P/E & P/B 1)
get_analyst_estimates FY26 not returned (limit gave FY27-30); NTM EPS inferred ~$3.3, FY27 $3.82
get_economic_series DGS10 10-Y 4.55% (17 Jul) — the warranted-multiple discount input
MacroDriver-state-20260720 XLC N/O/O; Stagflation-lite regime; AI-concentration tail armed-not-triggering
get_polygon_news / get_economic_calendar post-earnings sentiment; benign 14-day macro calendar
Impact on scores: High data coverage. Confidence is capped by (a) the low-40s Timing confidence (a strongly bearish tape with an oversold twist — genuinely two-sided), and (b) the Valuation sitting on the Fair/Attractive boundary, where the BUY depends on two disclosed judgment calls (secular sector-bucket + EPS growth-basis). The Q1'26 non-operating gain was stripped by scoring Valuation off clean operating earnings. FMP's Q1'26 income record looks partly mismapped (EBITDA > revenue-implied, $2.85bn 'interest income' vs ~$45m normal), so clean earnings are anchored on the reliable OPERATING-income line, not on stripping that interest line.
DISCLAIMER: This is a quantitative framework for educational purposes only. It is not financial advice. Always do your own research and consult a licensed financial advisor before making investment decisions.