MercadoLibre is Latin America's dominant digital-commerce and fintech ecosystem, operating across ~18 countries with Brazil, Mexico and Argentina as its core markets. Two engines drive it: the Mercado Libre marketplace (the region's largest e-commerce platform, wrapped in its own logistics network, Mercado Envios, and an advertising business) and Mercado Pago, a fintech arm spanning digital wallets, merchant acquiring, an investment product and a fast-growing consumer/merchant credit book (Mercado Crédito). Its moat is the flywheel between the two — payments, credit, logistics and ads all feed off the same commerce base — plus regional scale that global rivals (Amazon, Shopee/Sea) have struggled to match and neobanks (Nubank) attack only on the fintech flank. The company is deliberately trading near-term margin for growth, funding free shipping, fulfillment and a rapidly expanding lending book across the region.
Lifecycle: high-growth. TTM revenue ≈ $31.8bn, +49% YoY in Q1 2026, GMV +42%, acquiring TPV +39% (+41% FX-neutral). MercadoLibre is the clear regional leader in both e-commerce and digital payments, with a self-reinforcing flywheel — marketplace → payments → credit → logistics → advertising. No new earnings since the prior report (Q1 2026, filed 2026-05-08, remains the latest print; Q2 2026 ~Aug 5), so Quality is unchanged at 84.
| Sub-signal | Reading | Score |
|---|---|---|
| Revenue trajectory | +49% YoY — exceptional for its scale ($31.8bn TTM) | 92 |
| Profitability vs peers | Op margin 9.6% TTM (Q1 6.9%, −600bps YoY) — deliberately reinvested; gross margin 43.9% | 62 |
| Cash generation | Strong operating cash flow, but reported FCF yield ~11.5% is float-inflated by Pago deposits + credit funding — discount it | 66 |
| Balance-sheet health | Current ratio 1.16, interest coverage 17.5x, modest net debt | 78 |
| ROE | 26.4% — high, though flattered by leverage | 82 |
Moat score: 76. The network-effect flywheel is the crown jewel; switching costs are real but consumer-grade, and the fintech flank is the most contested.
| Rival | Front | Share trajectory |
|---|---|---|
| Amazon | E-commerce (esp. Mexico) | Holding; MELI ahead ex-Mexico |
| Shopee / Sea | Low-ticket e-commerce | Retrenched; MELI gaining |
| Nubank / neobanks | Fintech / credit | Attacking Pago's flank |
ROIC & capital allocation: high incremental returns on the marketplace; the credit book is the swing factor — well-underwritten growth is accretive, a credit break is the main way capital allocation turns value-destructive. Founder-led culture, disciplined reinvestment, no dividend of note.
Warranted-multiple anchor. Discount rate r = 9.0% (10-Y Treasury 4.48% [macro state 2026-07-14] + 4.5% ERP + 0.0 risk add-on, since Business Quality ≥ 65). Disciplined growth: g_near = 18% (secular-growth internet bucket; consensus ~24% haircut ×0.75), g_term = 3%. The two-stage DCF yields a warranted P/E ≈ 32x. The actual clean P/E is ≈ 46x.
| Lens | Reading | Verdict |
|---|---|---|
| Warranted-multiple anchor (40%) | 46x vs 32x warranted (ratio 1.44) | Expensive |
| Sector median (20%) | Rich vs global e-commerce; premium vs EM peers | Full/Expensive |
| Own-history decile (15%) | ~4th decile — mid-range of its own 5yr band (off the 2024 highs) | Fair-edge |
| PEG (10%) | Forward PEG ≈ 1.08 (2026 P/E 46.9 / ~44% 26→27 EPS growth) | Fair on growth |
| Analyst consensus (15%) | Median target $2,150 (+17.5%), 23 Buy / 9 Hold, Buy consensus | Bullish |
Implied-growth read (colour, not the score): at $1,843 the market embeds roughly 24–26% five-year EPS growth; our disciplined estimate is 18%. The price embeds more growth than the fundamentals conservatively support — hence the Expensive read despite a benign PEG. The forward curve does the heavy lifting: forward P/E compresses to ~33x (2027) and ~24x (2028) if the operating-leverage snap-back lands, but that is 12–24 months of flawless execution already in the price.
The honest tension: the framework says HOLD with a warranted fair value around $1,280; the Street says Buy at a $2,150 median. Both can be internally consistent — the anchor judges price against fundamentals (rates + disciplined growth), the Street against momentum and a bull operating-leverage case. We flag the gap plainly rather than split the difference.
The structural driver — secular digital-commerce and fintech adoption across Latin America, with a still-low banked/e-commerce penetration base — remains a genuine Tailwind (score 71). Secondary: Argentina/Brazil macro and ARS/BRL FX, which cut both ways.
| Horizon | Driver read | Score |
|---|---|---|
| Short | Adoption intact; FX and near-term EM risk-off temper it | 68 |
| Medium | Mexico build-out + credit/ads optionality | 70 |
| Long | Dominant ecosystem, low regional penetration | 74 |
EM Equities are rated U/N/O in the 2026-07-14 macro state — Short Underperform, Medium Neutral, Long Outperform — a near-term SOFTENING from N/O/O on 2026-06-26 (EM trimmed near-term, kept as a contrarian long-recovery sleeve). MELI's GICS sector, Consumer Discretionary (XLY), reads U/N/N and is macro-penalised (0% portfolio weight). Regime: Stagflation-lite, narrow lead (energy-supply-shock driven), with Soft Landing closing on cool June CPI. Net: near-term Headwind, long-term Tailwind → stance FLIPS to Neutral/Mixed (from prior Trend-Following/Tailwind, conviction 64). This is a scorecard/narrative delta only — it cannot move the signal, because the base is HOLD and the Expensive valuation blocks amplification.
Source: asset-class-map (EM Equities) + sector-map (XLY), macro state 2026-07-14 · Macro report 2026-07-14
Price is +4.5% since the prior report ($1,763 → $1,843), riding a daily recovery (reclaimed the 50-DMA at $1,687, RSI 64.6, MACD positive cross) — but that strength runs into a bearish higher-timeframe backdrop: the weekly is in a downtrend (below its EMA50 $1,893 and SMA50 $1,977) and the 200-DMA at $1,917 is immediate overhead resistance. Hourly is weakening and 15-min is in a strong downtrend. The MTF confluence reads bearish.
| Timeframe | Trend | Note |
|---|---|---|
| Monthly | Uptrend (fading) | RSI 49, MACD histogram negative |
| Weekly | Downtrend | Below EMA50/SMA50 |
| Daily | Recovering | RSI 64.6, above SMA20/50, below SMA200 $1,917 |
| Hourly | Weakening | Support breakdown |
| 15-min | Strong downtrend | — |
Relative strength: a 3–6-month laggard vs SPY, improving on the 1-month (+23% off the $1,495 low); improving vs EM. Risk-reward at $1,843 is unattractive — limited room to the $1,876/$1,917 resistance shelf, meaningful air down to the $1,738/$1,593 support. Position ~25% up its 52-week range. Timing is neutral-to-slightly-negative; no short-term technical entry is triggered.
| Date | Event | Impact | Forecast | Previous | Relevant? | Why |
|---|---|---|---|---|---|---|
| 2026-07-29 | FOMC rate decision + press conference | High | Hold 3.75% | 3.75% | Yes | Sets the discount-rate backdrop for a long-duration growth name; the next update is scheduled for after this. |
| 2026-07-30 | US Core PCE (Jun) + Q2 GDP advance | High | Core PCE +0.3% MoM | +0.3% | Yes | Confirms/undercuts the disinflation the June CPI signalled — feeds the rate path and EM risk appetite. |
| 2026-08-05 | MELI Q2 2026 earnings (est., after close) | High | — | — | Yes | The next fundamental catalyst — margin trajectory, credit-book quality, GMV/TPV growth. Beyond the two-week cap. |
| Date | Event | Actual | Forecast | Surprise | Impact |
|---|---|---|---|---|---|
| 2026-07-14 | US CPI (Jun) | 3.5% YoY / core 2.6% | 3.8% / 2.8% | Cooler (dovish) | Supportive of EM/duration |
| 2026-07-15 | US PPI (Jun) | −0.3% MoM | — | Cooler (dovish) | Reinforces disinflation read |
| 2026-07-15 | China Q2 GDP | 4.3% YoY | 4.5% | Slight miss | Mild EM-demand negative |
A distinctly dovish inflation week (cool June CPI + negative PPI) has lifted the odds of a softer Fed path — supportive at the margin for long-duration EM growth like MELI, but not enough to change a signal that is gated on valuation. The FOMC on 2026-07-29 is the next outlook-changing event and sets the update cadence.
| Timeframe | Trend | Direction | RSI | MACD | Key S/R | Breakout | Vol |
|---|---|---|---|---|---|---|---|
| Monthly | Uptrend (fading) | → | 49.5 | hist − | S 1,063 / R 1,825 | — | 0.42 |
| Weekly | Downtrend | ↓ | 52.3 | hist + (from deep −) | S 1,495 / R 2,428 | — | 0.56 |
| Daily | Recovering | ↑ | 64.6 | +cross | S 1,738 / R 1,876 | reclaimed SMA50 | 1.16 |
| Hourly | Weakening | ↓ | 49.0 | flat | S 1,820 / R 1,905 | support breakdown | — |
| 15-min | Strong downtrend | ↓ | 55.2 | hist + | S 1,820 / R 1,905 | — | — |
| Confluence: bearish · MTF Score 42 | |||||||
Three of five timeframes are bearish; the daily recovery is the lone constructive read and it stalls into the 200-DMA at $1,917. The weekly downtrend and negative monthly MACD momentum dominate. Net: no technical entry, and the risk-reward from $1,843 is poor into overhead resistance.
MELI recovered ~23% off the $1,495 low but is capped by the 200-DMA at $1,917; the anchor's fair value (~$1,280) sits below the current price.
The 2H26 operating-leverage snap-back lands: margins inflect, credit stays clean, Mexico and advertising compound, and the multiple holds while 2027 EPS (+~44%) does the work. A dovish Fed re-rates EM duration. Approaches the Street high ($2,600) and consensus ($2,150).
Growth stays strong but margin reinvestment continues and the rich multiple keeps a lid on the price; the stock ranges roughly $1,750–$2,000, chopping around the 200-DMA. Great business, no re-rating catalyst until Q2 earnings clarify the margin path. HOLD is the correct posture.
A credit-quality break (provisions/NPL spike forcing the lending book to shrink), an EM/FX risk-off, or a growth-deceleration scare compresses the multiple back toward the anchor's fair value. Retests the $1,546/$1,495 floor.
Forecast: Rule Forecast: an entry is most likely to open on a Catalyst path — a Q2 2026 print (~Aug 5) that confirms the 2H26 operating-leverage inflection with clean credit, which could re-rate sentiment even at a rich multiple, OR a pullback toward the $1,593–$1,738 support that narrows the price-to-warranted gap. Absent either, the Fundamental group stays blocked by the Valuation gate and no entry triggers. A Short-horizon BUY additionally requires the Technical or Catalyst group to be met (technical-confirmation cap) — currently neither is, so even a fundamental thaw would cap the Short at HOLD ('buy on confirmation').
Forecast: No exit is live: not a holder's stock to sell here (thesis intact, above stop). For anyone holding, the discipline is to trim into $2,100+ and cut below $1,480.
No risk budget or portfolio role was supplied on this batch run, so position sizing is not computed. As context only: MELI sits in the Emerging-Market Equities sleeve, which the 2026-07-14 model portfolio trims near-term (EM Short Underperform) while keeping it as a contrarian long-recovery holding (EM Long Outperform). A HOLD signal implies no new capital at $1,843.
{
"ticker": "MELI",
"exchange": "NASDAQ",
"exchange_ticker": "NASDAQ:MELI",
"isin": "US58733R1023",
"api_ticker": "MELI",
"finder_ticker": "MELI",
"finder_exchange": "\ud83c\uddfa\ud83c\uddf8 NASDAQ",
"section": "Emerging-Market Equities",
"company": "MercadoLibre, Inc.",
"date": "2026-07-16",
"time": "",
"version": "v6",
"currency": "USD",
"analysis_status": "on-going",
"user_context": {
"horizon": "all_horizons",
"allocation_pct": null,
"portfolio_role": null
},
"user_horizon": null,
"user_allocation_pct": null,
"portfolio_role": null,
"price_at_rating": 1843.19,
"price_at_rating_currency": "USD",
"signal_short": "HOLD",
"signal_medium": "HOLD",
"signal_long": "HOLD",
"primary_signal": null,
"quality_score": 84,
"lifecycle_stage": "high-growth",
"quality_detail": {
"revenue_growth_yoy_pct": 49.0,
"revenue_ttm_usd_bn": 31.8,
"gmv_growth_yoy_pct": 42,
"acquiring_tpv_growth_yoy_pct": 39,
"op_margin_pct_ttm": 9.6,
"op_margin_pct_q1": 6.9,
"net_margin_ttm_pct": 6.0,
"gross_margin_ttm_pct": 43.9,
"roe_pct": 26.4,
"moat_score": 76,
"industry_benchmark_name": "TPV growth + take-rate stability",
"industry_benchmark_score": 88,
"credit_book_usd_bn": 14.6,
"credit_book_growth_yoy_pct": 87,
"provisions_growth_yoy_pct": 106,
"nimal_pct": 17.8,
"nimal_prior_pct": 22.7,
"npl_15_90d_pct": 8.0,
"note": "No new earnings vs prior report \u2014 Q1 2026 (filed 2026-05-08) remains the latest print; Quality unchanged. Q2 2026 ~Aug 5.",
"credit_caveat": "gross credit revenue is lender revenue net of provisions, NOT clean commerce revenue"
},
"valuation_score": 30,
"val_band": "expensive",
"warranted_multiple": 32,
"actual_multiple": 46,
"warranted_ratio": 1.44,
"val_multiple_basis": "clean P/E",
"discount_rate_r": 9.0,
"risk_free_10y": 4.48,
"g_near": 18,
"g_term": 3,
"valuation_detail": {
"pe_ttm": 48.7,
"clean_pe": 46.0,
"forward_pe_2026": 46.9,
"forward_pe_2027": 32.7,
"forward_pe_2028": 23.7,
"forward_peg": 1.08,
"ev_revenue_ttm": 3.2,
"price_to_sales_ttm": 2.94,
"price_to_book_ttm": 12.83,
"ev_ebitda_ttm": 30.2,
"fcf_yield_pct_reported": 11.5,
"fcf_caveat": "float-inflated by Mercado Pago deposits + credit-book funding; not the anchor",
"historical_valuation_decile": 4,
"analyst_consensus_target": 2166.67,
"analyst_target_median": 2150,
"analyst_target_high": 2600,
"analyst_target_low": 1750,
"analyst_target_upside_pct": 17.5,
"analyst_grades_consensus": "Buy",
"analyst_bullish_pct": 72.7,
"analyst_coverage_count": 10,
"analyst_coverage_last_month": 0,
"fmp_rating": "B",
"fmp_overall_score": 3,
"guardrail_note": "clean 46x is \u22651.4x its ~32x warranted multiple AND far above the 24x Consumer-Discretionary guardrail \u2192 Expensive band on the guardrail floor alone, independent of the ratio.",
"warranted_note": "r=9.0% (10Y 4.48% + ERP 4.5% + 0.0 add-on, BQ\u226565); two-stage DCF g_near 18% (secular-growth internet, 24%\u00d70.75 haircut) / g_term 3% \u2192 warranted \u2248 32x. Actual clean 46x.",
"embedded_optionality": "Mexico build-out, credit-margin/NIMAL recovery, advertising SOTP, 2H26 operating-leverage snap-back into 2027E EPS +44% \u2014 +tilt inside the band, not a re-rate that clears Expensive",
"implied_growth_read": "At $1,843 the market embeds \u224824-26% 5yr EPS growth vs our disciplined 18% haircut estimate \u2014 price embeds more growth than the fundamentals support."
},
"timing_score": 51,
"timing_detail": {
"mtf_trend_score": 55,
"mtf_confluence": "bearish",
"mtf_note": "monthly uptrend (RSI 49, MACD hist negative), weekly downtrend (below EMA50/SMA50 1893/1977), daily recovering (reclaimed SMA50 1687, RSI 64.6, MACD +cross, above SMA20/50 but below SMA200 1917), hourly weakening/support-breakdown, 15min strong downtrend. Confluence bearish. ~25% of 52-wk range.",
"rsi_daily": 64.64,
"macd_hist_daily": 16.62,
"risk_reward_score": 50,
"relative_strength_vs_spy": "laggard 3-6m, improving 1m (+23% off 1495 low)",
"relative_strength_vs_em": "improving",
"range_position_52w_pct": 25,
"dynamic_macro_weight": 0.15,
"macro_score": 38,
"sentiment_score": 50,
"catalyst_score": 66,
"support": [
1738,
1593,
1546,
1528,
1495
],
"resistance": [
1876,
1890,
1917,
1945,
2000
],
"note": "Price +4.5% since prior report (1763\u21921843); short-lived daily strength into a bearish multi-timeframe confluence and the 200-DMA overhead at 1917."
},
"driver_score": 71,
"driver_label": "Tailwind",
"driver_detail": {
"primary_driver": "LatAm consumer + digital-commerce/fintech adoption",
"secondary_driver": "Argentina/Brazil macro + ARS/BRL FX",
"historical": 78,
"current": 68,
"forward": 70,
"amplification_eligible": "driver Tailwind (65-79); would amplify a base BUY to STRONG BUY but amplification is BLOCKED by the Expensive valuation (46x vs ~32x warranted, above the 24x Discretionary guardrail) AND the base signal is HOLD (HOLD never amplifies) \u2192 signal capped at HOLD across horizons.",
"thesis_invalidation_floor": "sustained GMV/TPV deceleration below ~20% OR a credit-quality break (NPL/provisions spike) forcing the lending book to shrink"
},
"economic_alignment_stance": "Neutral",
"economic_alignment_conviction": 52,
"economic_alignment_pressure": "Mixed",
"economic_alignment_source": "asset-class-map (EM Equities) + sector-map (XLY)",
"macro_report_date": "2026-07-14",
"economic_alignment_detail": "EM Equities U/N/O per 2026-07-14 macro state (Short Underperform, Medium Neutral, Long Outperform) \u2014 near-term SOFTENED from N/O/O on 2026-06-26 (EM trimmed near-term, kept as a contrarian long-recovery sleeve). MELI's GICS sector Consumer Discretionary (XLY) U/N/N and macro-penalised (0% portfolio weight). Regime: Stagflation-lite narrow lead (energy-supply-shock). Net stance now Neutral/Mixed: near-term Headwind (EM short U + XLY short U), long-term Tailwind (EM long O). This is a scorecard/narrative delta only \u2014 it CANNOT move the signal because the base is HOLD and Expensive valuation blocks amplification. FLIP from prior Trend-Following/Tailwind (conviction 64) to Neutral/Mixed as EM near-term rolled over.",
"economic_alignment_stance_prior": "Trend-Following",
"economic_alignment_pressure_prior": "Tailwind",
"nonop_pct_of_net_income": -7.7,
"earnings_quality_note": "Reported net income is if anything DEPRESSED, not inflated \u2014 the below-operating-income line is a net drag (FX/interest/other \u2248 \u2212$0.7bn TTM), and non-operating gains are not padding earnings. No AI-markup / mark-to-market inflation. clean P/E \u2248 reported P/E \u2248 46. The credit book is scored net of provisions (lender caveat), not as clean commerce revenue.",
"clean_pe": 46.0,
"clean_peg": 1.08,
"competitive_share_trajectory": "gaining",
"competitive_threat_level": "moderate",
"moat_score": 76,
"overall_confidence": 63,
"confidence_note": "Moderate. Signal HOLD across all horizons, unchanged from prior. Valuation is Expensive on the warranted-multiple anchor (clean 46x vs ~32x warranted = 1.44x, and above the 24x Discretionary guardrail), which caps the composite at HOLD and blocks the Driver-71 Tailwind amplification. Quality (84) unchanged \u2014 no new earnings since prior (Q1 2026 still latest; Q2 ~Aug 5). Real deltas this run: price +4.5% (1763\u21921843, more expensive), multi-timeframe confluence now bearish (200-DMA overhead 1917), and Economic Alignment softened (EM Equities N/O/O \u2192 U/N/O; near-term now a Headwind). Framework HOLD (fair value \u2248$1,280 on the anchor) diverges sharply from Street Buy (median $2,150, +17%) \u2014 great business, wrong price.",
"fair_value_est": 1280,
"stop_loss": 1480,
"target_price": 2150,
"support_1": 1593,
"support_2": 1546,
"support_3": 1495,
"resistance_1": 1876,
"resistance_2": 1917,
"resistance_3": 2000,
"scenarios": {
"bull": {
"prob": 28,
"range": "2400-2600",
"target": 2500
},
"base": {
"prob": 52,
"range": "1750-2000",
"target": 1900
},
"bear": {
"prob": 20,
"range": "1480-1560",
"target": 1520
}
},
"scenario_bull_target": 2500,
"scenario_base_target": 1900,
"scenario_bear_target": 1520,
"hard_gate_state": "caution",
"gates_triggered": [],
"gates_caution": [
"Valuation Ceiling: clean 46x is \u22651.4x its ~32x warranted multiple and above the 24x Discretionary guardrail \u2192 caps the signal at HOLD and blocks amplification.",
"Mercado Cr\u00e9dito +87% to $14.6B; provisions +106% (\u22482/3 of the margin hit); NIMAL 17.8% vs 22.7%; NPL 8.0% stable; ARS/BRL FX. Same Q1 2026 print as prior \u2014 monitor, not triggered."
],
"do_not_buy_triggers": [],
"entry_criteria_total": 3,
"entry_criteria_met": 0,
"entry_groups_met": 0,
"entry_conviction": "Wait",
"short_entry_confirmed": false,
"exit_criteria_total": 3,
"exit_criteria_met": 0,
"exit_groups_live": 0,
"exit_action": "Hold",
"analyst_consensus_target": 2166.67,
"analyst_target_high": 2600,
"analyst_target_low": 1750,
"analyst_target_upside_pct": 17.5,
"analyst_grades_consensus": "Buy",
"analyst_bullish_pct": 72.7,
"analyst_coverage_count": 10,
"recent_upgrades_30d": 0,
"recent_downgrades_30d": 0,
"recent_grade_action": "Citigroup maintained Neutral 2026-07-15 (PT ~$1,950); no upgrades in 30d.",
"fcf_yield": 11.5,
"implied_growth_rate": null,
"industry_benchmark_name": "TPV growth + take-rate stability",
"industry_benchmark_value": "Acquiring TPV +39% (FXN +41%) / take rate stable",
"industry_benchmark_score": 88,
"next_catalyst": "FOMC 2026-07-29 (forecast hold 3.75%); then Q2 2026 earnings ~2026-08-05 (after close; web-confirmed, FMP earnings calendar empty)",
"next_update_date": "2026-07-29",
"next_check_date": "2026-07-29",
"next_update_basis": "FOMC 2026-07-29 (13d out, inside the 2-week cap) \u2014 first outlook-changing event; cool June CPI (YoY 3.5% vs 3.8%f, core 2.6%) + PPI \u22120.3% raised the odds the Fed guidance shifts. Q2 earnings ~Aug 5 is beyond the cap.",
"scenario_base_range": "1750-2000",
"prior_report": {
"date": "2026-07-02",
"price": 1763.36,
"signal_short": "HOLD",
"signal_medium": "HOLD",
"signal_long": "HOLD",
"quality": 84,
"valuation": 31,
"timing": 56,
"driver": 71,
"econ_stance": "Trend-Following",
"econ_pressure": "Tailwind"
}
}
Signal HOLD across all three horizons — unchanged from the prior (2026-07-02) report. The controlling factor is the Valuation Ceiling: clean ~46x vs ~32x warranted (ratio 1.44) and above the 24x Discretionary guardrail. Quality (84) is unchanged (no new earnings since Q1 2026). The real deltas this update are price (+4.5% to $1,843, i.e. more expensive), a multi-timeframe confluence that has turned bearish (200-DMA overhead at $1,917), and an Economic-Alignment softening (EM Equities N/O/O → U/N/O; stance flips Trend-Following/Tailwind → Neutral/Mixed). None of these can move a valuation-gated HOLD.